Privacy Policy

Introduction and Scope

Groundworks and its Affiliates, (“Company”, “we”, “us”, or “our”) is concerned about privacy issues and wants you to be familiar with how we collect, use, protect, and disclose information. This Privacy Policy describes our practices in connection with information that we collect about you through (1) websites operated by us from which you are accessing this Privacy Policy, including, but not limited to, www.groundworks.com (the “Websites”); (2) social media pages managed by us that include a link to this Privacy Policy, including, but not limited to, social media pages managed by us on Facebook, Twitter, Instagram, and LinkedIn, on which social media pages are located, as of the date this Privacy Policy was last revised (collectively, our “Social Media Pages”); (3) your interaction with any of our advertising or applications on third-party websites and services that include a link to this Privacy Policy (“Authorized Links”); and (4) electronic communications, including, but not limited to, email and text message, from or to us through our Websites or Social Media Pages (“Electronic Communications”) (collectively, the Website, Social Media Pages, Authorized Links and Electronic Communications are referred to herein as the “Sites” or the “Services”).

This Privacy Policy does not apply to information collected by us offline or through any other means not listed above and information collected through any other third-party application or content that may be linked to or accessible from use of the Services. Further, websites controlled, offered or maintained by third parties (even those that you may be able to link to from our Websites, Social Media Pages, and Authorized Links) generally have separate and independent privacy policies. We make no representation and are not responsible for these sites or the contents contained therein. Access and use of these sites and their services is at your own risk. We are not responsible for the privacy practices or the content of these other websites.

By accessing or using the Services or any related functionality, you acknowledge and agree to the terms and conditions of this Privacy Policy and consent to our use of your information as set forth below. If you do not agree with these terms and conditions, you should not submit any information and you should stop using the Services. This Privacy Policy may change from time to time, as outlined below in the “Changes to This Privacy Policy” section. Your continued use of the Services after we make changes to the Privacy Policy is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

We do not provide services to persons outside of the United States of America (USA), and the Sites are intended for use by person in the USA. If you access the Sites from outside the USA, you do so voluntarily and understand that information collected on this site, including information that you submit, is maintained and processed in the USA. By submitting your personal information to us on this site, you agree to the maintenance, processing, transfer, and storage of your information in the USA.

Minors, and Children Under the Age of Thirteen (13)

The Services do not target anyone under eighteen (13) years of age. We do not knowingly collect information from children under the age of thirteen (13). If you are under the age of thirteen (13), do not use or provide any information through the Services. If we learn that we have collected or received Personal Information from a child under that age of thirteen (13) without verification of parental consent, we will delete that information.

Changes to This Privacy Policy

It is our policy to post any changes we make to this Privacy Policy on this page. The date the Privacy Policy was last revised is identified at the top of the page. The amended Privacy Policy supersedes all previous versions. You are responsible for periodically visiting the Websites and this Privacy Policy to check for any changes. Continued use of the Websites or the Services constitutes your agreement to any Privacy Policy then in effect. You may not modify this Privacy Policy in any manner whatsoever. The provisions contained in the most current Privacy Policy supersede all previous policies, provisions or statements regarding our privacy practices.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of the Services, including information:

by which you may be personally identified, such as name, postal and email address, telephone and fax number, and any other similar information submitted by which you can be identified;
that is about you but is not readily usable to identify you; and
about your Internet connection, the equipment and software you use to access the Websites, and usage details, such as Internet (IP) addresses, browser type, Internet service provider (ISP), language, referring/exit pages, platform type, date/time stamp, and number of clicks.

We collect this information:

directly from you when you provide it to us;
automatically as you navigate the Services, which may include usage details, IP addresses, and information collected through cookies; and
when you connect with social media through the Services. The Services may offer you the ability to use Instagram, Facebook or other social media services in conjunction with certain Services. When you access the Services through your Instagram, Facebook or other Social Media account, the Services may, depending on your privacy settings, have access to information that you have provided to the Social Media platform.

We will not ask you to submit sensitive information, such as your financial account numbers, health information, employment history, social security numbers, drivers’ license number, and payment card numbers, through the Services. If you decide to voluntarily disclose this information, you consent to its use and disclosure. Please be aware that we cannot ensure the privacy and security of this information.

Information You Provide to Us

The information we collect on or in connection with your use of the Services may include:

information that you provide when you interact with the Services including (i) filling in forms or posting material; (ii) requesting our services; (iii) participating in contests, sweepstakes, or other promotions sponsored by us; and (iv) reporting problems;
records and copies of your correspondence (including email addresses and mobile phone numbers), if you contact us;
your responses to surveys that we might ask you to complete for research purposes; and
your search queries on and use of the Websites and other Services.

You also may provide information by publishing or displaying it on public areas (hereinafter, “Posted”) of the Social Media Pages or Authorized Links, or by transmitting it to other users of the Social Media Pages, Authorized Links, or third parties. All comments, content and materials you Post or transmit on or through the Social Media Pages or Authorized Links and/or that you provide to us or our affiliates through other means, such as electronic communications, are collectively referred to herein as “User Contributions”. Your User Contributions are Posted on and transmitted to others at your own risk.

Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Websites or Social Media Pages with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

If you submit any information relating to other people to us or to our service providers in connection with your use of the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy and our Terms of Use.

When you associate your social media account with your account and authorize us to have access to this information, you agree that we may collect, use and store information provided by social media services as described in this Privacy Policy.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with the Websites, Social Media Pages and Authorized Links, we use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

details of your visits to the Websites and Social Media Pages, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Websites and/or and Social Media Pages; and
information about your computer equipment, software and/or internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may be aggregated and not specifically identified with your name, but we also may maintain it or associate it with your name and other personal information that we collect in other ways or receive from third parties.

Use of these technologies helps us to improve the Websites and/or Social Media Pages and to deliver a better and more personalized service, including by enabling us to:

estimate our audience size and usage patterns;
better market our services;
store information about your preferences, allowing us to customize the Services according to your individual interests;
speed up your navigation; and
recognize you when you return to the Websites.

We also use this information to analyze trends, administer the Websites, diagnose technical problems, derive each user’s approximate location, perform audits, and conduct security and fraud monitoring and detection.

The technologies we use for this automatic data collection may include cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer sent to or accessed from your web browser or your computer’s or tablet’s hard drive that contain information about your computer, such as a user ID, user settings, browsing history and activities conducted while using the Services. Cookies are not themselves personally identifiable, but may be linked to personal information that you provide to us through your interaction with the Services. A cookie typically contains the name of the domain (Internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, please be aware that if you select this setting you may be prevented from accessing some features available through the Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Websites.

Online Tracking

Some content or applications, including advertisements, provided with the Services are served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use the Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. The collection, use, and disclosure of personal information received from third parties is governed by the privacy policies listed on the website where the information was submitted by the user. Third parties may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

Some web browsers incorporate a “Do Not Track” feature (DNT) that signals to the websites that you visit that you do not want to have your online activity tracked. The Services do not respond to Do Not Track Signals. Many other websites and applications do not currently respond to web browser DNT signals because such signals are not yet uniform. For more information about DNT signals, please visit http://donottrack.us/. Other third party websites may keep track of your browsing activities when they provide you with content, which enables them to customize what they present to you on their websites.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. These third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted advertising from members of the Network Advertising Initiative (“NAI”) on the Network Advertising Initiative opt-out page.

Google AdWords

Please note, however, that our Websites use the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our site. This can include advertisements to previous visitors who haven’t completed a task (for example using the contact form to make an inquiry) on our Website. This advertisement could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our Websites. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

You can get information about how to opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings and you can get information about controlling the use of device identifiers by using device’s settings.

Microsoft

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Email Communication Options

We may send you commercial and advertising emails from time to time. You can opt-out of receiving these emails by following the instructions to unsubscribe at the bottom of the email. This opt-out applies to commercial and advertising emails only, and does not impact online or digital advertising that does not rely on your email address, and does not apply to emails that we may send to you primarily regarding your account or transactions with us.

Text Messaging and Alerts – Opting In and Out

By submitting your telephone number on any of our Sites, you expressly consent (opt-in) to receiving marketing and informational texts and calls, including without limitation auto-dialed or pre-recorded messages, to the telephone numbers that you provide, including any mobile telephone number, by us or others on our behalf. Such messages may include responses to your requests for information on the Services, appointment and account status and reminders, alerts, fraud prevention or investigation efforts, and/or information about promotions, new products and events. We also may provide you with other opportunities to opt-in to receiving such text messages on the mobile phone number(s) you have shared with us. We will not contact you via text messages or alerts for marketing purposes without your prior affirmative consent.

You do not have to opt-in to text messages and alerts to use the Services, to receive a quote or to make purchases. If you opt-in, standard messaging and data rates may apply. You can always opt-out of text messages by replying STOP and can adjust the settings on your mobile device to turn off push notifications. For more information regarding our text messaging and alerts, please contact us the email or number set forth in the “Contact Information” section below.

How We Use Your Information

We use information that we collect about you or that you provide to us:

to present the Websites and their contents to you;
to provide you with information, products or services that you request from us;
to fulfill other legitimate purposes related to our business for which you provide the information;
to administer, contact you about, or contact anyone you have selected about contests, sweepstakes, or other promotions sponsored by us for which you choose to participate;
to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
to improve the Services;
to enforce applicable policies;
for compliance with laws and regulations;
to notify you about changes to the Company, the Websites, or any products or services we offer or provide through it;
in any other way we may describe when you provide the information; and
for any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

to our subsidiaries and affiliates;
to contractors, service providers, and other third parties we use to support our business or the Services;
to third parties in order to perform services requested or functions initiated by users;
to identify a user in connection with communications sent through the Services;
to users to share information with friends and other users through the Services;
to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by the Company about our Service users is among the assets transferred;
to third parties to market their products or services to you if you have not opted out of these disclosures;
to fulfill the legitimate purpose related to our business for which you provide it;
for any other purpose disclosed by us when you provide the information; and
with your consent.

We may also disclose your information:

to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
to enforce or apply our Terms of Use located at https://www.basementauthorityofwv.com/terms-and-conditions/ and other agreements, including for billing and collection purposes;
to address misuse of the Services (including without limitation unauthorized access to any system, spamming, denial of service attacks or similar attacks), or protect ours or other’s rights, property, or safety;
to defend against legal claims; and
if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others, including exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We may disclose aggregated information about users of the Services, your User Contributions, and information that does not identify any individual, without restriction.

By using a Website or other Services, you consent to the disclosure to others as described in this policy. If you do not want us to disclose your information to third parties to market their products or services to you, please contact us as outlined below in the Contact Information section. Please allow us a reasonable period of time in order to satisfy your request.

Accessing and Correcting Your Information

You may contact us as outlined below in the Contact Information section to request access to, correct or delete any information that you have provided to us. Please allow us a reasonable period of time in order to satisfy your request. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Websites, Social Media Pages, or Authorized Links, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other users of the Services. Proper access and use of information provided on the Websites, including User Contributions, is governed by our Terms of Use located at https://www.basementauthorityofwv.com/terms-and-conditions/.

Data Security

We have implemented reasonable measures on the Websites that are designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone and urge you to be careful about giving out information in public areas of the Social Media Pages or Authorized Links. The information you share in public areas may be viewed by any user of the Services.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of your information transmitted to or through the Services. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services. By using any Website or other Services, you acknowledge and accept these risks.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Privacy
525 Bethlehem Pike
Erdenheim, PA 19038
[email protected]

General

Use of the Websites and Services, the interpretation of this Privacy Policy and any related express or implied agreements will be governed by the laws of the states of West Virginia without regard to any conflicts of law provisions of any jurisdiction. The parties agree that any claims will be resolved on an individual basis without resort to any form of class action and will not be consolidated with the claims of any other parties. If any provision of this Privacy Policy is held by a court of competent jurisdiction to be invalid or unenforceable, this Privacy Policy shall be modified to reflect the intent of the invalid or unenforceable provision to the greatest possible extent, with all other provisions remaining in full force and effect.